American Cancer Society
Taste of Hope Charlotte Website Redesign
The Charlotte branch of the American Cancer Society approached me to redesign the website for their annual event, Taste of Hope. I conducted a heuristic evaluation, basic branding, site design and Framer development.
Role
Designer & Framer Developer
Duration
3 Weeks
Services
UX/UI Design, Branding, Framer
01.
The Challenge
I conducted a UX assessment on the previous site to refine my redesign strategy. The website, built on Wix, suffered from poor responsiveness, inadequate information architecture, unclear CTAs, and a disjointed design.
02.
The Solution
With these faults in mind, I designed and developed a new website using Framer. The new design aimed to improve the user experience by addressing the issues with responsiveness, information architecture, and CTAs.
I also created new branding elements to better fit the direction of the new website.
Branding
Visual Design
03.
Wrap Up
The redesigned website was completed in 3 weeks. It is expected that the improved user experience will help the Taste of Hope event to better achieve its goal of raising funds against cancer.
