Case Study
Performance Marketing Dashboard Concept for Adidas
As a part of a pitch, we designed a dashboard to track the marketing performance of campaigns across different channels.
Role
UX/UI Designer
Duration
1 Day
Team Members
Matt Sanchez (Senior Designer)
Responsibilities
UX/UI Design
01.
The Challenge
Working in an agency often involves unexpected opportunities that require immediate attention. This is precisely what led to the creation of this dashboard - a sudden opportunity that required us to work an entire Sunday afternoon to bring it to fruition.
The objective for the concepts was to present an easy-to-use centralized analytics dashboard. Large-scale companies like Adidas would be able to track marketing campaign performance, social impressions, and other miscellaneous data.
02.
The Solution
With only a few hours, the research for this project relied heavily on UI exploration and our understanding of our own company’s marketing needs.
We designed multiple screens to depict what may be useful for a marketing professional overviewing their brand’s strategy and performance.
03.
Wrap Up
Our exploration into the realm of dashboard designs proved to be an incredibly valuable experience. Not only did it allow me to expand my skillset, but it also provided me with the opportunity to gain expertise in a new and exciting area. This newfound knowledge and experience will undoubtedly benefit me in future endeavors, as I continue to grow and develop my capability.
