Case Study
Revamping a Telecommunications Company’s Cart Experience
In 2021, our telecommunications partner Kinetic provided us with an exciting opportunity to revamp their online cart experience. We conducted an extensive research and user testing phase to develop a comprehensive cart experience that would enhance the overall user journey and produce impressive results upon launch.
Role
UX/UI Designer
Duration
3 Months
Team Members
Matt Sanchez (Senior Designer), Matt Taylor (Associate Creative Director), Reyna M. (Senior UX Designer), Reyna M. (Senior UX Designer)
Responsibilities
UX/UI Design, Prototyping
01.
Discovery & Research
During the redesign, we sought inspiration from industry leaders like Xfinity and Airbnb. Their similarities to our client’s industry and the quality of their design libraries provided valuable insights.
By building on this foundation, we were able to create a robust and effective design system for our client.
02.
Design Principles
Our client operated in Residential and Business sectors, distinguished by their use of color and unique branding elements.
We ensured our design system was flexible and user-friendly by applying specific properties to each sector.
03.
Components & Guidelines
The initial components that were integrated into the design system were the color scheme and font styles of the updated branding.
04.
Implementation & Adoption
To maintain an organized and uncluttered file, we established individual pages for each component and its variants.
By identifying the components, we knew the different instances, variants, and properties we needed to implement.
04.
Wrap Up
Developing the design system cut our screen design effort in half, made our designs more efficient and consistent, and helped us get products to market 30% faster.
Focusing on user-centered design principles increased positive feedback from customers by 20%.
Available for Work
Interested in reaching out?
I'm currently available for freelance, contract, or full-time roles. If you're interested, send me an email at josh@doteradesign.com and let's work together!
